The US Health and Wellness Market has seen a significant pivot toward personalized nutrition and functional supplements as consumers take greater control of their health outcomes. Modern dietary preferences are moving away from one-size-fits-all products toward tailored nutritional regimens supported by science and technology.

DNA-based nutrition, microbiome testing, and AI-powered meal planning apps are redefining how Americans approach food and supplementation. Functional foods enriched with probiotics, adaptogens, vitamins, and proteins are not only enhancing nutritional value but also serving as preventive tools against chronic diseases.

The rise in plant-based proteins, clean-label products, and sustainable packaging reflects a market that balances health with environmental responsibility. Additionally, e-commerce platforms have accelerated supplement accessibility, empowering consumers to make data-driven nutritional decisions.

FAQ:

1. What drives the nutrition segment?
   Personalization, scientific validation, and clean-label transparency.

2. Why are functional foods important?
   They offer preventive health benefits alongside core nutrition.

3. How is technology supporting nutrition?
   Through biomarker-based and AI-driven dietary insights.